龙之战

3 years on, barbecue craze in East China's Zibo draws more international visitors_我的网站

A |     　　湖北持续创新组织模式、服务载体，推动光彩事业焕发“新光彩”。从产业帮扶到基础设施建设，从捐资助学到扶弱济困……1万余个光彩项目在荆楚大地落地生根，1.6万余家民营企业参与其中，成为民营经济人士践行社会责任，实现义利兼顾、双向共赢的生动注脚。    e(ECNS) -- The online buzz surrounding the barbecue feast in East China's Zibo city may have cooled, but the city continues to attract visitors, including a growing number of international tourists.     Former NBA player DeMarcus Cousins was among the latest to sample the local specialty, grilling meat skewers and wrapping them in small pancakes at a barbecue restaurant in the city.    Cousins's visit turned a late-night meal into a cultural experience.    Three years after the online barbecue boom put Zibo on the map, foot traffic remains steady at the city's popular Bajor Market, according to Zheng Haolin, head of the market's management office. The market received more than 19 million visitors in 2023, 18.9 million in 2024 and more than 18.7 million in 2025. As of July 2026, more than 12 million people had visited, with the annual total expected to remain around 18 million to 19 million.        "What has cooled down is probably just the online buzz," Zheng said. "The fluctuation in visitor numbers is only a few hundred thousand each year. With a base of about 18 million visitors annually, the daily variation is very small."    Zheng also noted a significant shift: The number of international visitors has increased notably since 2024. Most are students studying in China, along with tour groups from Southeast Asia.    The restaurant that hosted Cousins set a goal in February of taking photos with diners from 50 countries. By August, that target had been met, with photos of the French ambassador to China, solo travelers from Sweden, tourists from Russia and Bangladesh, and Chinese nationals from overseas communities in Malaysia and Singapore.    A floor manager at the restaurant said she became friends with a Bangladeshi photographer who visited three times — first with friends, then with more friends and finally with his family.    Actress Xie Huiting, who performs in the restaurant's cultural show, recalled international students praising the performance and the food.    The owner said that beyond price, service and quality, cultural experiences are essential to turning short-lived online attention into lasting visitor loyalty. He introduced a 360-degree stage show featuring stories from ancient Chinese history, which runs alongside the dining experience.    A local resident who grew up in the area said the key to attracting visitors is simply good service and quality products. "That's the foundation for welcoming friends from elsewhere," he said.    (By Tang Yuxian)                        。　　思想引领激发行动自觉　　“实地走访光彩项目，才真正读懂‘先富帮后富’不是一句口号，而是楚商义不容辞的责任。

B | ”湖北和润联投资管理有限公司董事长张芾说。　　投身光彩事业十余载，张芾多次参加湖北光彩事业行，深入光彩产业园、特色种植基地、乡村车间等地考察。光彩项目给城乡面貌、群众生活带来的变化，让他更加坚定投身光彩公益的初心。迄今，张芾旗下企业已在湖北十堰、武汉等地乡村，重点落地3个光彩项目。民营企业家参加湖北光彩事业十堰行活动，考察香菇种植和产业深加工项目(资料图)。　湖北省光彩事业促进会供图　　在同样参与过湖北光彩事业行的猫人集团创始人兼董事长游林看来，企业扎根社会，发展成果理应反哺社会，“我始终认为，有社会价值、有爱有温度的企业，才能算是合格的企业。”　　成立近30年来，猫人集团持续以捐款捐物、捐资助学等方式济危救困。因表现突出，游林在2022年当选湖北杰出“光彩之星”。

C | 这份认可，也激励着他在光彩事业道路上越走越远。

D | 　　思想引领是激活民企参与热情的先手棋。湖北将民营经济人士思想教育摆在光彩事业工作首位，组织开展13场光彩事业行，带领民营企业家走进项目现场，直观感受帮扶实效，激发行动自觉；通过报告会、论坛等活动，引导其在自我学习与受教育中，厚植公益情怀。　　针对在光彩项目中表现突出的民企及民营经济人士，湖北积极推荐参加各类评选表彰。

E | 广泛宣传先进典型和成功案例，增强参与光彩事业的获得感、荣誉感。如今，“当光彩人、立光彩业、干光彩事”的氛围在湖北日益浓厚。　　双轮驱动 力促互利共赢　　走进湖北黄冈市罗田县燕儿谷景区，不少游客在此体验采摘垂钓、非遗手工等活动。曾经，这里是出了名的贫困空壳村。民营企业家徐志新返乡兴业，通过村企联建将此地变成3A级景区。湖北黄冈市罗田县燕儿谷景区全景(资料图)。

F | 　湖北省光彩事业促进会供图　　在湖北大冶市刘仁八镇、阳新县枫林镇，民企劲牌有限公司投建的三座原酒基地，成为带动当地就业及经济发展的重要引擎；这些地方优良的水质，也成为企业原酒品质的重要保障。　　这类互利共赢的案例，在湖北光彩项目中不胜枚举。　　“若想光彩之光延绵不息，不能仅靠捐赠帮扶，而应构建产业联结、利益绑定、长效协同的双向共赢体系。”湖北省光彩事业促进会相关负责人介绍，该省不断推出利益联结产业项目，以金融扶贫创新工程、“楚商回归”工程等九大行动为载体，既为参与光彩事业的民企带来合理机遇和收益，又促进地区经济发展和社会进步。

G | 　　针对参与光彩事业的民企，湖北搭建“对话楚商”“政商面对面”等对话交流平台，推动多部门联合出台相关政策，从资金、税收、保险补贴、项目用地等方面予以支持。同时，建立光彩理事企业库，主动为入库企业靠前服务、纾解困难。

H | 　　湖北恒隆企业集团副董事长、荆州恒隆汽车零部件制造有限公司董事长谢耀煌表示，与光彩事业相伴成长，除提升企业声誉、增强内在凝聚力外，还加深了企业对国家战略、乡村振兴、区域协调发展的理解，助力企业在布局上看得更远、走得更稳。　　截至2025年底，湖北5951家民营企业结对帮扶5689个村，帮扶项目8290个，越来越多民企和民营经济人士作为实施主体参与到光彩事业。

I | 湖北民营企业在十堰房县白鹤镇帮扶建设的百亩设施蔬菜基地(资料图)。　湖北省光彩事业促进会供图　　创新举措 持续扩充规模　　雨天道路泥泞、雨季积水难排、夜间缺少照明，曾是困扰湖北崇阳县荻洲村陈家村湾村民的一桩烦心事。2025年，在“点滴光彩”5万元专项资金赋能下，当地实施主干道硬化、供水管网铺设、排水沟改造、路灯安装等工程，村民出行条件显著改善，村湾面貌焕然一新。　　“‘点滴光彩’项目以有限的公益资金撬动各类社会资源，为乡村带来看得见、摸得着的变化。”崇阳县工商联主席孙唯一介绍，近两年该县已落地此类项目3个，累计投入光彩专项资金20万元。项目统筹上级政策扶持、乡贤捐资、村民自筹等力量，助力多个村湾完善基础设施、优化人居环境。

J | 　　光彩事业持续走深走实，离不开模式创新与内容拓展。对此，湖北探索推出“点滴光彩”项目——通过小额化、精准化帮扶降低参与门槛，拓宽民营企业参与光彩事业覆盖面，迄今已帮助基层解决不少急难愁盼问题。　　为进一步壮大公益规模，湖北成立“湖北省光彩事业民营企业基金会联盟”，打破以往各民企基金会单独开展公益的局限，推动民营公益力量从“单点突破”转向“系统作战”。　　引导民营资本下沉乡村一线助力乡村振兴；每年资助50名至100名困难学生；设立联盟应急救助专项资金，组建专业公益救援队伍；培育特色产业激活县域经济发展动能……在联盟推动下，一批项目落地实施，惠及大批困难群众、乡村学子、经营主体。

K | 　　联盟将促进年轻一代民营经济人士参与光彩事业作为重点工作。针对不少年轻一代民营经济人士在企业基金会任职的实际，湖北依托联盟平台引导新生代力量主动参与乡村振兴、农村人居环境整治等基层公益，以新生代力量推动光彩事业创新发展、薪火相传。(完)(《中国新闻》报作者 马芙蓉 徐立京 报道)。

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